Beware of Googlezon?

Watching this video, gets one concerned about how history may give us notice about the future.  With the web ever expanding and integrating more technologies, we see media being challenged.  The way it was done might not be the way it continues.  The premise of the video is that a few internet companies consolidate, developing (or buying) new technology to challenge the establishment.

According to the video, Amazon and Google led the charge in the 90's with innovative code and even bigger dreams.  In a fantasy world, they unite and knock off Microsoft and then see more people choosing their services as they integrate and consolidate more.  They pretend that newspapers can't handle the competition and fold.  There can be only one.

Although the video is very accurate up to a point, when it fantasizes about the future, they leave out some important factors.  For example, would Googlezon be sued by the U.S. government as a trust?  Would an innovator and entrepreneur make a product to take on Googlezon?  Sure Googlezon might buy them out,but someone might really want to "stick-it"  to them.  Would Googlezon start charging for services?  What about consumer taste?

As we interconnect, will the internet become a utopia or dystopia?