Recently, N.C. got hit hard by tornadoes. Several organizations started to mobilize with fund-raisers and supply-drives for those hit. The Durham Bulls also held a supply drive. They did this through two main avenues: There website and Facebook. They posted on their Facebook page that if you brought in supplies in last Tuesday, then you would get a free ticket for Wednesday's game. They also said that they would donate a dollar for every fan that "likes" their Facebook page, up to 2,000 fans. Well, that was reached and the Bulls gained over 3,000 fans in five days! So they sweetened the deal and added another $500.
What a great way to organize and show community spirit and using social media as a way to do this.
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